Category: Insight

How to Put Your Customer Data Analytics to Good Use

Gyana • 8 October 2020

Hands-On Examples, Without code Good customer data analytics isn’t just collecting data, but also gaining actionable insights and acting upon them. For example: Should you offer customers a 3%, 5%, or 7% discount on their next purchase or even lower the base price? Which feedback is the most crucial to improve product and sales among […]

How to analyze your customer reviews and other valuable text data

Deepak Shakya • 24 September 2020

This guide will teach you why and how you can use text analysis to understand your customer feedback and interactions, reviews and other user-generated content in a matter of minutes, without a single line of code, no expensive software and no data analytics skills. By the end of this guide, you’ll be armed with the […]

Lockdown learning: no-code data science with VAYU

Gyana • 1 July 2020

In this blog, we’ll show you how lockdown learning will benefit you when you return to work.

How can businesses leverage user-generated content?

Gyana • 16 June 2020

User-generated content is everywhere, but it is often underused. This is how you can get the most out of it.

10 Black Lives Matter charts you definitely need to see

Deepak Shakya • 10 June 2020

Here are 10 charts that highlight US police brutality and the need for the Black Lives Matter movement.

5 of the best data science blogs to follow

Gyana • 5 June 2020

Stay informed of emergent tech trends and big data innovations with a list of our top 5 data science blogs to follow.

High street retail was already struggling, now this

Deepak Shakya • 4 June 2020

Retail in the UK and worldwide has been flipped on its head by the COVID-19 pandemic. Where do we go from here?

Why is the COVID-19 R0 value so important for UK student debt?

Deepak Shakya • 19 May 2020

R0 is quickly becoming a key buzzword during the ongoing pandemic. But how is it linked to student debt and the size of your laptop?

Why do approval ratings rise in times of crisis?

Deepak Shakya • 12 May 2020

We looked at the rise in approval ratings around times of crisis to understand why it’s happening again.

What impact is coronavirus having on the food industry?

Gyana • 31 March 2020

In the wake of the COVID-19 pandemic, many businesses have suffered. We looked at the data with VAYU.