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The Essential Guide for Picking the Best Data Visualization Platform For You (Updated 2021)


34 min • 08 July, 2021

Data is everywhere. From the number of followers you have to how much profit you made this year, every number and figure is data, and with so much data buzzing around, it’s impossible for one person to actually grasp what’s going on.

This is why in the modern world in which we live, data visualisation is one of the most essential tools a business or organisation of any size has.

This process takes data and puts it into a visual form. Let’s say you have a list of figures for how many likes, followers, and comments every single one of your Instagram posts gave you. Seeing this in a spreadsheet would just boggle your mind. However, seeing it in a visual chart would help you easily see which posts were performing the best.

It’s all about taking your data and making it visual.

Now, this is easier said than done. Taking your potentially complex data and making it visual in a way that actually helps you make decisions is hard work, and if you get it wrong, you’ve just wasted time, money, and other resources. Instead, using a data visualisation platform can take care of the hard work for you, giving you more time and energy to focus on the actionable results.

We have a lot to cover in this guide, especially since it’s the most essential guide you need to know, so without further ado, let’s jump straight into the depths of data visualisation.

What is Data Visualization?

Let’s get on the same page.

Numeric and textual data are converted into visual tables, figures, and charts using data visualisation software.

By putting critical data from any source into a single interface, it can also be used to develop operational or system performance dashboards. Don’t worry if this sounds confusing. As before, you’re basically taking complex data and making it simple and easy to work with. This means you’ll be able to make intentional decisions for your business, rather than just guessing what to do next.

Take your marketing campaigns as an example.

Are you using data to identify who your target market is and who your customers actually are so you know how to market to them in the most effective way, or are you just guessing? By removing the guesswork and using cold, hard data, you’re in fact increasing the chances that your decisions will pay off. Thus, your business becomes more and more successful.

Using data visualisation software throughout this process makes it easier to spot correlations, trends, and patterns that would otherwise go unnoticed.

On modern tools, you’ll find features like pie, and bar charts, heat maps, sparklines, geographic maps, dials and gauges, and infographics, all of which display data in advanced ways. Basically any way to view your complex numerical data in an easy, visual way will fall under the category of data visualisation.

What are the Benefits of Data Visualisation?

So, we’ve already discussed the main benefit of data visualisation. Giving you direction with your business decisions. That one is obvious. However, you may be wondering whether this process is actually worth your time and what other benefits it can actually provide you with. Let’s find out.

1. Simple to Comprehend

Using data visualisation, you can analyse large amounts of data clearly and consistently thanks to graphic representations, which allows you to understand the facts, draw conclusions, and view perspectives.

This is so important if you’re a manager or any kind of key decision-maker within your business since such visualisations can quickly produce clear decisions you need to make.

What’s more, if any of your metrics show abnormalities, such as a substantial drop in sales in one region, you’ll be able to quickly look into the data to determine what operating conditions or decisions are at stake, as well as how you need to respond to the causes identified.

2. You Can Identify Patterns

You can spot developing trends and respond quickly based on what you see in a graph. Patterns are more commonly referred to as ‘correlations’, and a typical example of this would be releasing a new product and seeing your sales rise. That’s easy to understand.

However, not all modern-day data is that simple, and looking at raw spreadsheets can make it hard to spot such trends. Instead, using a data visualisation approach or platform can help you make these observations far easier.

This is because visuals and diagrams make it easier for us to recognise strongly associated characteristics, such patterns make greater sense when graphically depicted. The more patterns you notice, the more ideas you’ll have of how your business operates and, more importantly, what works.

3. Your Data Can Tell a Story

When you create many data visualisations graphs, you’ll place them together to create a dashboard, which is basically your reference point for all your data where you’ll see everything compared to each other. With all your operational data in one place, you’ll be able to tell the story of your business.

Using the same example as before, you’d easily see that point A was when you started working on your new product, Point B is where you released it, and Point C is when you started selling it.

The reason for the program's success is that storytelling is a methodology that allows you to simply create a narrative using graphics and diagrams, which we can utilise to discover new insights and engage others using visual analytics. This means your employees, managers, and the rest of your team will be considerably more engaged and understandable when detailing the direction of your business.

4. Increases Decision-making Speed

Statistics state that visual images are processed 60,000 times faster than words by humans.

As a result, seeing a graph, chart, or other visual representation of data is more comfortable for the brain to handle than reading and comprehending text and then converting that into a mental depiction of the data (which is likely to be inaccurate).

Data visualisation can significantly enhance the pace of decision-making processes by allowing us to analyse visual data readily. According to the Wharton School of Business, data visualisation can cut business meetings by up to 24%.

5. There are More Options Than You Can Imagine

Although a bar graph or a pie chart can still be useful at times, most businesses are in the process of moving away from them and instead move toward more advanced data visualisation methods. An example of this would be configuring any random data in a bubble graph or a heat map.

Since there are so many different ways to visualise your data, using such approaches as frame diagrams (for hierarchical presentations) or Gantt charts for more advanced study (for project management), the opportunities are pretty much endless with how you can process and use your data.

These more complex visualisations demonstrate a reliable way to turn every type of data set into an understandable image.

How to Visualise Your Data?

So, we’ve explored why you should be thinking about visualising your data, but this begs one very important question. How do you visualise your data? Well, there are multiple ways to go about it. Perhaps the easiest way to get started, and what many businesses have been doing for decades, is to go through the process manually.

If you’ve ever made a PowerPoint presentation for work and you’ve made graphs in the program, or in Excel, or somewhere similar, then you’ve already gone through the process of making your data visual. Of course, this may feel super simple, but if it gets results and it works, then you’re heading in the right direction.

Nowadays, there are plenty of ways to do manual visualisation, including traditional methods like PowerPoint and Excel and more modern approaches using websites like Canva, Word, Google Sheets, or even Photoshop.

This manual method is great if you already know what data you’re working with and you have a specific task. For example, if you’re hosting a meeting where you’re talking about sales figures, you would simply take your sales figures, put them into a graph, and the job’s done. Manual methods still have a part to play in today’s world.

However, many companies have so much data from all different sources, and compiling it for insight is far more difficult and more complex than just using a spreadsheet. This is where a data visualisation platform comes into play.

A good data visualisation platform aims to make your life easy. It takes your data from all your different sources, usually in real-time, and create your visuals and dashboards on your behalf. Of course, you can customise your visuals however you want to fulfil a certain need, but all the complicated stuff is handled on your behalf.

This is how massive companies like Facebook and Google can process, find insight, and discover patterns in their billions if not trillions of lines of data. Your company can do the same. In fact, it’s practically impossible to gain real insight without one.

Now, there’s a lot that can go into a data visualisation platform and the process of choosing the one that’s right for you, and that’s what we’re going to focus on for the rest of this guide. Let’s not hang around!

Tips for Choosing the Best Data Visualisation Platform

Before we get into the rundown of the best data visualisation platform, we’re going to explore a few need-to-know tips that will help you choose the one that’s right for you. To get started, there are so many platforms out there, many of which will have similar features but will do things in their own way. We’re exploring 30 in this list alone, but there are still so many more.

Some platforms are designed for massive, multinational companies, whereas others will be focused on small businesses that are just starting out, for example. Ideally, you’ll need to build up a list of criteria that you can use to check against what you need and what a platform is offering. This will vary from business to business, and feel free to pick criteria that will suit you, but here are some ideas to get you started.

  • Is the service cloud-based, or are you hosting it?
  • Is the service free or premium?
  • Is the service scalable with your business?
  • Does the platform offer collaboration tools?
  • How well integrated is the platform into your existing data sources?
  • Can you upload your own data?
  • Can you import your data from necessary sources?
  • Is the data automatically updated?
  • Does the data need manual updating?
  • How many automatic processes does the platform allow?
  • Are you able to receive alerts with your data?
  • Does the platform offer data cleaning functions?
  • These are all features you’re going to want to consider having in your platform of choice.

Secondly, you’ll need to think about how experienced you are technically and how capable you’ll be of setting up the platform and using it. We’ll break this down more as we go through each item in the list below, but for now, think about how user-friendly your preferred platform is. If it’s too complicated and you don’t know how to use it, then you’re not going to get any value from it.

There’s a lot of choice out there when it comes to platforms. Platforms like Gyana, for example, are designed to be incredibly user-friendly and ideal for literally anyone, even those with basic computer knowledge, to pick up and use. On the other hand, more advanced platforms like SiSense and ThoughtSpot will need a technical expert to set up and get working. If your business doesn’t have this kind of person as a resource, then it’s perhaps best to avoid platforms like this.

The Complete Rundown of the Top Data Visualization Platforms You Need to Know

Now we come to the creme de la creme of this guide. The lowdown of the best data visualisation platforms out there right now. Now, not all these platforms will be for you. The trick is to go through while remembering what you’re looking for in a platform and then picking the one that best suits you.

You may need to try several platforms before you find the right one, but this is why free trials exist. We highly recommend making a shortlist of the platforms you like the most and then take some time to trial and error which one is best for you. It’s always worth taking your time to get the best results. Let’s get straight into it.


⁠Ideal task: graphic design


You may be surprised to see the content creation website Canva enter this list, but while it certainly succeeds at helping businesses make logos and design graphics for all areas of their business, it also contains some rather interesting data visualisation tools.

While simple, if you’re looking for a way to compile manual graphs and dashboards, Canva can be used with success. Free to set up and create an account with premium options for more advanced graph and table templates, you can simply import your data from a spreadsheet or data source (or import it manually) and get creating.

Sure, there aren’t the fancy real-time updating or automatic import features more dedicated data visualisation services will offer, nor the integration or extra AI analysing features, but there’s undoubtedly a solid market here for creating good-looking, simple visualisations that tell the message you want to share.

Ideal for beginners who are just starting out and want to see what data visualisation is all about.


Ideal task**: dashboards


Cyfe is one of the all-in-one, self-inclusive solution to data visualisation on this list. This is a really easy to use service that allows you to quickly connect your source accounts, like any social media platform or online spreadsheet, and then start processing the data within minutes.

There are a ton of templates to explore right off the bat so you can quickly see what this service is capable of providing, a free trial so you can try it out for yourself, then multiple pricing tiers so you’re only paying for the degree of service your business needs at any time.

With decent reviews from critics and customers alike, a relatively simple UI, and plenty of resources any department in your business can use, Cyfe deserves your attention. You may need a little practice to wrap your head around what you’re doing, but once mastered, there'll be nothing in your way.




DashThis is a powerful reporting solution that’s aimed at marketing businesses or departments that want to take their existing and future data and turn it into actionable insights. What customers love about DashThis is the fact that most of the processes are entirely automated, meaning you can quickly import your data in just a few clicks and get reports and insights not long after that.

Used in over 122 countries by over 18,000 users and handling over 500,000 KPIS per year, this is certainly a solution worth looking at. With fast results, a straightforward interface, and dashboards that deliver your data in a powerful, actionable way, DashThis has got it down. However, if you’re looking for a broader solution that extends past marketing, you may want to continue your search.




DataBox wants to be the definitive dashboard builder, and it's definitely up there at the top. First of all, their dashboards look outstanding, with those mesh gradients we all know and love. That's already a big plus: zero effort, big return. But it's the mix of connectors, templates and alerts that make DataBox stand out.

With bespoke views and deep-dives for each function in your business, you can connect all your data in one place, visualise performance patterns, and leverage the combination of multiple data sources to uncover more and better insights. You can also create your own dashboard, by using the vast library of widget and visualisations.

You can also stay on top of the most essential indicators with Goals, Alerts, and Scorecards. Pick your metrics, define your targets and alerts, set up the automation and you're done! You will receive notifications, alerts and updates straight into your inbox.

Some key features to consider with this solution include things like goal tracking, one-click integrations with over 70 services and data sources, built-in metric calculations, and much more. It’s an impressive, award-winning solution you’re definitely want to try.




You don't have a budget, you don't have design abilities, and you don't know how to code? Don't be concerned! Datawrapper is a free programme (with premium upgrades) that allows you to see data in your browser.

Embed live-updating visuals, make mobile-responsive graphs, and employ a user interface that is easy to understand. While Datawrapper is most popular among newspapers, it's an excellent place to start if you're self-taught and want to experiment with data visualisation.




Domo's Business Cloud is a popular choice among analysts and agile teams that need to respond quickly. Domo prioritises speed and automation, allowing teams to acquire the information they require as soon as feasible.

You may create personalised alerts for when your KPIs stray from your threshold, and you can examine your data on numerous devices.

Domo is meant to be utilised by everyone in your team who needs to see your data and requires no coding knowledge. It's not only data scientists!

It's simple to use and designed to be shared between teams. They also have a large resource library to keep you studying, as well as a free trial to give it a try.




Geckoboard is another platform that emphasises sharing and integrates with various commonplace tools.

This is an excellent option for any product team that wants to deal with data without relying on coders all of the time. Geckoboard's designs are intended for huge displays if you frequently find yourself in meetings or have to show them to stakeholders.

Create your own logical, bespoke layouts to display exactly the information you require in an easy-to-understand manner.

This is a wonderful option for Product Managers who don't have much experience with technology or coding and need to translate data for cross-functional, non-tech teams.

Google Data Studio



One of the most appealing features of Google Data Studio is that the UI is consistent with the rest of the suite. The Data Studio will feel familiar if you've used Google Analytics or Google Trends. You'll feel right at home here if you've ever created anything in Slides.

A head start of any kind is a good start! Data Studio, like most of Google's offerings, is absolutely free and has a lot of flexibility.

It'll come in handy if you're already utilising Google Analytics, Ads, Search Console, or YouTube Analytics. This is an excellent playground for prospective Product Managers who want to play around with data visualisation before pursuing a job.




When it comes to finding the balance between power, performance, and results, there’s no reason to look further than Gyana. Call us biased, but Gyana is ideal for beginners and expert data scientists alike, and thanks to the revolutionary AI systems, in a few minutes, you can import all your data from hundreds of data sources and let the AI analyse, clean, and process your data.

This automatically turns your data into actionable results via the real-time dashboards and highly interactive graphs and tables. The AI will even find and suggest patterns that will be worth your interest. Of course, thanks to Machine Learning, the more you and other businesses use this software, the better at its job it becomes, meaning this is very literally a service that will continue to get better and better,




One of the best ways to create quick and interesting visual display content that uses your data is using the service known as Infogram. This service is used by all kinds of projects and organisations, including NGOs, educational projects, marketing companies and departments, media companies, and so many more. Basically, if you’re looking for a way to create fast graphics that send a message, this is it.

Sure, it’s limited compared with the more top-of-the-range services, but this is a what-you-see-is-what-you-get service that keeps things nice and easy and is best used as a dedicated tool in this manner. It’s just nice and easy to make actionable results here.




Without leaving the spreadsheet that contains all your data, Kloud allows you to do powerful data work and analysing, making the process as easy as possible.

Kloudio users may fully automate repetitive procedures and do all of their reporting and analytical work from the comfort of a spreadsheet. In short, this software is designed to save businesses thousands of hours every single year. Some of the key features you can explore include ones like live spreadsheets and scheduled refreshes of your data, depending on your own configuration needs.

There’s no denying that Kloudio aims to keep things simple and effective, meaning it’s ideal for first-time data visualisers.




Malartu specialises as a report generation platform aimed at businesses who, well, want graphically pleasing, informative, and actionable reports on areas of their operations. What this software does well is offer businesses complex and comprehensive results, but remaining a non-code solution which means that anyone can pick it up and use it, no code required.

If you’re in need of ways to help you make data-driven decisions, this is a great choice. You can easily connect your main data sources to this application, like Facebook Ads and Quikbooks, in just a few clicks, making it no hassle to get everything together.

You can build multiple dashboards within the service, as well as taking advantage of any of the collaboration tools that exist to help you make your day-to-day work life as easy and as productive as possible.

Microsoft Power BI



Microsoft Power Bi is one of the top contenders when it comes to data visualisation platforms because it runs in the cloud, is used as software, and as you can imagine, it’s incredibly well integrated with the rest of the Microsoft Office suite, which is what a large percentage of businesses are using nowadays. You can connect to your accounts either via desktop or mobile, meaning you can stay up-to-date no matter where you are in the world.

Using the service, you’ll be able to create really decent, detailed operational dashboards that can keep themselves updated in real-time and can take data from a wide variety of data sources, which is helpful regardless of what platforms and services you’re using.

Power Bi is powerful yet remains very intuitive to use for most users, even those who aren’t technically minded, making it great for businesses of all sizes. What’s more, the solution scales with your business, so this is the only solution you’ll ever need. Set up within minutes and get going!




NinjaCat is a data-driven reporting and storytelling tool designed for agencies, media businesses, and multi-location organisations. The platform makes it possible for you to link all of your marketing data sources into a single platform, as well as create and automate amazing reports and dashboards that scale with your accounts. Basically everything you’d expect on a functional level from a decent service provider.

Since most of the process is automated, getting to your reports and your essential insights is pretty easy and takes no time at all. Some of the other key features you’ll find helping you along the way include things like pipelining capable of reaching over 100 marketing channels, budget monitoring and KPI tracking features, enterprise-level scaling, interactive dashboard functions, and many more.

If you want to try NinjaCat out for yourself, or at least see what it’s capable of, then check out their website and watch their demo video.

Obviously AI



Obviously AI is a technology that allows businesses, organisations, data scientists, product teams, and even sole traders to quickly run predictions on their historical data with a few clicks. As the title suggests, most of the processing, analysing, and data compiling is handled by AI machinery, which means you’ll have access to insights that were previously impossible when doing this process manually.

However, while this sounds fairly technical, it’s important to remember this is a no-code approach that allows anyone to instantly construct and execute AI models without having to have any technical ability.

Obviously AI has been funded by top Silicon Valley investors, Forbes recommends them, and thousands of clients already utilise them worldwide, making them one of the top contenders you’ll need to be thinking about if you want a quality data visualisation experience.




Octoboard is a multi-functional, all-in-one reporting tool that aims to take care of all your data visualisation needs, and admittedly it does a fairly decent job and keeps its clients and customers happy. Suitable for all kinds of business uses, investors can use Octoboard to obtain performance updates on startups in their portfolio, while businesses can use it to get a performance dashboard.

Alternatively, it can also be used by marketing agencies for client reporting, meetings with customers or management teams, organising projects, predicting sales, coming up with product ideas, and much more. You’re basically only limited by your imagination.

Octoboard includes the option to schedule and automate reports, as well as the ability to brand all reports and dashboards. Any dashboard or report may be put to any page on the website, and clients can be given their own login, which maximises how capable you are of encouraging teamwork and collaboration.

The application has more than 100 basic templates to help you get started, and you may also create your own reports in seconds from scratch. It's also possible to integrate the application with Google Sheets, as well as SEO, PPC, Email Marketing platforms and many other sources, so everything is compiled together in one easy place.




Oviond is a digital platform that organises and combines all of your marketing data into actionable insights and automatic reports. As a result, you'll have access to all of your client marketing data in a single, customised platform.

You can also enjoy real-time marketing insights that can be combined across clients and integrations. It doesn’t matter what kind of analysis you’re trying to do or what kind of goals or projects you’re working on, Oviond is a great way to make it happen.

Interestingly, Oviond allows you to create endless white-labelled marketing reports automatically. This software is probably perfect for digital marketers and agencies seeking cross-channel client reporting while also saving time and effort.




Panoply is a cloud data platform that makes syncing, storing, and accessing data simple. It’s known among its customers and clients for being a low-maintenance, easy-to-use technology that enables advanced analytics without the need for significant data engineering. In short, it’s user-friendly and easy to pick up with no previous experience.

This continues since this is a code-free solution, even when it comes to managing your integrations. There are many automated processes and easy connections to all other major BI and data analysis tools. Once your data is in, you can easily create visual and interactive reports that help you make data-driven decisions.




PLECTO is renowned for being a corporate performance and dashboard creation software that lets you track your KPIs and everything else in real-time across all your devices and displays. Through multi-device dashboards, visual KPIs make it much easier for users to visualise data and keep track of performance.

Interestingly, there’s also a range of gamification features that allow you to easily increase team motivation by increasing team engagement and making the whole process of data visualisation fun and more engaging. This is a rare feature and one that may be worth checking out.

A nice touch is that this business dashboard software was created for companies of all sizes to see data from any system or source, meaning it’s very scalable as and when you need it. You even have access to the native Android and iOS apps, give consumers even more options and allow them to stay productive while on the road.

The business dashboards are customised and provide real-time visual displays of data, allowing employees to track performance and goals easily and fast. There are also drag and drop tools and widgets included within the custom dashboards, making it easy for users to keep track of crucial KPIs.




Reportz is a KPI reporting tool for in-house SEOs, digital marketing agencies, web analysts, and anybody else who wants to track metrics from various sources, such as Google Analytics, Ads and Search Console, Ahrefs, Facebook, and SEMrush, among others.

Users can send white-labelled report links to their clients or supervisors to provide them with a full overview of changes in tracked metrics and goal progress.

Reportz gives customers the option to change date ranges and the number of widgets they want to combine on a single dashboard and also attempts to save consumers time by bringing together measurements and data from many sources in one place. It’s a basic service, but it’s ideal for getting the job done.




Shorthand is one of the most popular tools for developing web-based immersive digital storytelling and for visualising your data. It’s known among its clients for being an intuitive and elegant tool that allows non-technical teams to create excellent reading experiences without the need for developers or web designers.

This drastically cuts the time and expense of creating quality content, allowing the world's top media, marketing, and communications teams to expand their storytelling to unprecedented levels. To give you an idea of just how prestigious this tool is, it’s used by some of the most significant businesses in the world, including The BBC, Honda, NBC News, the University of Cambridge, and Manchester City.

You can handle everything from inside this platform, including managing your internal communications, creating brand stories, blogs, and microsites, all fall under this category.

Sure, this isn’t like some of the other dedicated platforms where you’ll be visualising your data to make actionable decisions and insights (although it’s still possible), but it’s very good at communicating the messages you want to send to the people that need to hear it.




When you’re searching for a data visualisation platform, the chances are you’re going to come across SiSense. It’s just hands down one of the most well-known and most used platforms in the industry, and of course, there are many reasons as to why this is the case.

The Sisense data and analytics platform makes it simple to combine data sources from across your entire data environment, turning it into powerful, actionable analytic apps that can then be embedded anywhere you need. SiSense, in essence, puts you in control of every aspect of what you’re doing when it comes to data visualisations.

Thousands of organisations worldwide use Sisense to accelerate innovation and drive digital transformation by integrating Sisense within their operations, from innovative startups to large brands like GE, Wix, Nasdaq, and Philips.

Sisense gives you everything you need to deliver on your analytics application strategy today successfully, whether your data is in the cloud, on-prem or a mix of both. You can use the platform to bring in and combine all your data so it’s accessible in one place; you can pull said data from dozens of sources and use real-time updates to ensure you’re never out of the loop.

The platform also comes with access to a comprehensive library of integrated widgets and certified add-ons to create attractive visualisations and interactive application components, all ready to go so you don’t need to waste any time getting started.

As with most premium solutions, you can easily develop and white-label using a comprehensive set of APIs and developer toolkits, and applications are available everywhere, including mobile apps and desktops.

Sisense even enables you to expand beyond the dashboard, including online portals, custom applications, chatbots, and Alexa, all while providing industry-leading customer support and the lowest TCO at scale.




Swydo is a competent platform that you’d use for reporting, monitoring, and managing your workflows, allowing you to pull data from a variety of sources and turn it into professional, configurable marketing reports, which you can then use to create actionable insights and make critical business decisions with ease.

You can use the platform for whatever you want, but it mainly excels in creating client reports and dashboards using the user-friendly application, which combines external data sources in one report.

It may take a hot minute to master the learning curve and start developing your own professional-looking reports, but once you have, the tool becomes invaluable.




Tableau is one of the most popular data visualisation tools, with about 60,000 users globally and a vibrant community. It's no surprise it pops up every time you consider a data visualisation tool.

Tableau has multiple versions, with Tableau Online leading the way with its cloud capabilities. Thanks to their experience in data infrastructure and data analytics, Tableau have been able to deliver an extremely fast and flexible data visualization platform. It includes powerful data manipulation tools, making Tableau Online almost an end-to-end data software. Almost!

Tableau's interactive reports are one of the company's most popular features. Interactive data visualisations are becoming more common as the business sector moves away from static PDFs being thrown around in emails.




With the full name TaDa by My Data Models, even if you’re using the tiniest datasets, TADA helps you to make the most of your data through predictive analysis, AI, and machine learning functions. While this may sound complicated, no prior knowledge of data science is necessary when it comes to getting results.

TADA's turnkey AI exposes how data behaves, how factors in a situation are correlated, and what the future holds, and since it’s using exclusive machine learning technology chooses the optimum predictive model for you automatically. These are results you’re unlikely to get anywhere else or with any other solution.

The models produced by the AI are known for being clear, simple to comprehend, and export, which means it allows you to make better data-driven operational decisions with complete autonomy. If you’re unsure whether this platform is for you, then there’s a free trial available for you to get started.




TapClicks, Inc. is a good platform. It provides a comprehensive digital marketing reporting and analytics platform that’s tailored to meet the demands of digital agencies, media firms, and businesses, but it can be used by businesses of any kind, depending on what you’re aiming to achieve.

This software excels at bringing together all your marketing campaign data and performance metrics and putting them onto a single dashboard with automatic reporting and analytics. With these dashboards, you’ll have a complete picture of your marketing operations, allowing your departments to make informed decisions.

The service is actually cloud-based, meaning you can access the marketing analytics and reporting dashboard from anywhere, all while remaining a cost-effective solution for all. TapClicks is known for being easy to use, scalable, and has a proven ROI for the vast majority of companies and businesses who have used it.

What’s more, there are even 200 other services that are connected to this platform that allow you to carry out all kinds of tasks and processes.




Toucan Toco is a unique data storytelling platform that provides users with an original and one-of-a-kind approach to data visualization. Closer to a book than a file, a Toucan Toco document is an experience that needs to be tried to be understood. It's both off-putting ("I'm not used to this") and exciting because story is put at the centre of the process, something that only ToucanToco does.

Toucan is one of the first analytics platforms that incorporates a built-in UX that combines the finest practices of design and narrative for rapid deployment of impactful data visualizations. Still, finding a fast way from data to viz is basically mission impossible on Toucan Toco.

If you want a tool that will guide you into the weaving of a story that comes to life thanks to your data, with a focus on the thread and the message, then give Toucan Toco a try. It's definitely an odd one!




Similarly to Canva, Visme is an established visual design tool that does everything you can think of, but with an intuitive visual interface and tons of templates. It makes it simple to create, store, and share attractive designs. Despite only being in operation for seven years, it has amassed more than 4.5 million users from 120 countries and has been adopted by some of the world’s leading companies, including Unilever and IBM.

There’s no doubt that Visme aims to make your life easy. There are literally hundreds of templates you can import your data into to get you started, all of which are highly interactive and customizable, so you can use and adapt them to be exactly what you want them to be. There’s even a library of royalty-free images you can access at any time to make your reports pop.

If you are adept at design and have an idea of the visualisation you want, Visme will allow you to create it with considerable ease. Visme's strategy to bridge the gap between your data analysis and your data visualisation includes a bunch of data connectors, a superlative "data widget" builder, and what they call "The best online graph maker".

And for good reason! Creating cool looking charts is seriously easy with Visme. But if you have to find the right data, dig into it, find the insights, and in general need to perform any other data analysis task, then Visme is not the right tool for you.




Whatagraph is a powerful tool for tracking and reporting performance within your business, whether that’s across the board or specifically while focusing on a single project or series. As you’d expect, you can use this platform to visualise data and create customised cross-channel reports.

All you have to do to get started is link your data source accounts to Whatagraph, and it will automatically start collecting and uploading your performance data to the platform. Once collected, you can automatically create stunning and actionable data reports and visualisation, whether you do this from scratch or use any of the built-in templates on offer.

Collaboration is maximised thanks to the teamwork tools, including live links and live reporting that allow authorised users from all over the world to log in to make changes and suggest edits in real-time. With a ton of styling tools on top of this that gives you real control over the final appearance of your visuals, this is an all-in-one solution you’re not going to want to miss.




Woopra is known for being specifically a Customer Journey Analytics platform that aims to revolutionise how businesses understand, analyse, engage, and retain their customers. This is obviously an important process for any business to go through and Woopra makes it a core focus.

It doesn’t matter what stage of the customer life cycle you’re focusing on, Woopra is designed to fuel optimisation and growth in all areas, putting the tools you need at your fingertips.

For example, individual-level data is used to create aggregate analytics reports that provide full life cycle insights and help departments bridge gaps you may be experiencing, thus being able to answer questions that are holding your business back from success.

What’s more, Woopra takes things one step further by giving you access to patented tracking technology that keeps track of how much time people spend on your website, product, and mobile apps.

Then, with 51+ one-click connectors with partners like Salesforce, Marketo, Intercom, and Segment, allowing users to combine different data points across tools and teams with ease. Basically, everything you need is right here. There may be a little learning curve to get started, but once you’re there, the benefits of using Woopra can be huge.

Conclusions on data visualisation platforms

And with that, we come to the end of our list of the best and brightest data visualisation platforms.

As you can see, there are several different kinds of software. Some tools only focus on data visualization, down to the bare essentials. Most of the rest are broader platforms, able to deliver more than just data viz, but for which data viz still represents a fundamental feature. Some of those are design platforms. Some are data management platforms. Some are niche, some are generalist. They all have their strengths and weaknesses, but it's also true that sometimes the differentiation is very thin.

Hopefully, you’re on the right path to finding the one that works for you. Don’t forget to start by defining what you want and need from your preferred platform beforehand, to ensure you’re maximising your chances of making the right choice.

That being said, don’t be afraid to experiment and sample what’s out, once again narrowing down your options, rather than merely guessing and hoping for the best. That would be the exact opposite of making a data-driven decision, after all!